BRAND POTENTIAL LIMITED - Other professional, scientific and technical activities n.e.c. - A business based in ENGLAND registered with Companies House

Company Overview

About Brand Potential Ltd

BRAND POTENTIAL LIMITED was founded on 2009-09-03 and has its registered office in London. The organisation's status is listed as "Active". Brand Potential Limited is a Private Limited Company registered in ENGLAND with Companies House and the accounts submission requirement is categorised as TOTAL EXEMPTION FULL

Company qualifies as a small company
Company has filed full accounts
Company is exempt from audit
Annual turnover is less than £6.5 million
The balance sheet total is less than £ 3.26 million
Employs less than 50 employees

Key Data

Legal Registered Office
Company Name
BRAND POTENTIAL LIMITED

12 MACKLIN STREET LONDON WC2B 5NF Other companies in SL4

Filing Information

Company Number		07007867
Company ID Number		07007867
Date formed		2009-09-03
Country		ENGLAND
Origin Country		United Kingdom
Type		Private Limited Company
CompanyStatus		Active
Lastest accounts		30/09/2022
Account next due		29/06/2024
Latest return		03/09/2015
Return next due		01/10/2016
Type of accounts		TOTAL EXEMPTION FULL
VAT Number /Sales tax ID		GB982756176

Last Datalog update:	2024-04-06 20:17:45
Primary Source:	Companies House

There are multiple companies registered at this address, the registered address may be the accountant's offices for BRAND POTENTIAL LIMITED

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Companies with same name BRAND POTENTIAL LIMITED

The following companies were found which have the same name as BRAND POTENTIAL LIMITED. These may be the same company in different jurisdictions

		Registered address	Last known status	Formation date
	BRAND POTENTIAL PTY LTD	NSW 2107	Active	Company formed on the 1988-03-14

Company Officers of BRAND POTENTIAL LIMITED

Current Directors

Officer	Role	Date Appointed
THOMAS ANTONY LOVETT	Director	2009-09-03
CHRISTOPHER MOLLOY	Director	2010-02-08
MARY SAY	Director	2010-02-08

Previous Officers

Officer	Role	Date Appointed	Date Resigned
DOMINIC ENGLAND	Director	2011-07-28	2012-11-30
WINDSOR ACCOUNTANCY LIMITED	Company Secretary	2010-01-11	2012-01-01

More director information

Corporation Filing History

Companies House Filing History

This is a record of the public documents (corporate filing) lodged from Companies House where the company has filed annual returns and other statutory filing documents. Examples of documents filed include: change of registered office, accounts filing, director/officer appointments & resignations, changes in share capital, shareholder members lists etc.

Date	Document Type	Document Description
2024-03-27		REGISTERED OFFICE CHANGED ON 27/03/24 FROM Number One 1 High Street Windsor Berkshire SL4 1LD
2023-09-26		CONFIRMATION STATEMENT MADE ON 03/09/23, WITH NO UPDATES
2023-09-22		Audit exemption statement of guarantee by parent company for period ending 30/09/22
2023-09-22		Notice of agreement to exemption from audit of accounts for period ending 30/09/22
2023-09-22		30/09/22 ACCOUNTS TOTAL EXEMPTION FULL
2023-06-16		Previous accounting period shortened from 30/09/22 TO 29/09/22
2022-10-31	AA01	Previous accounting period shortened from 30/10/22 TO 30/09/22
2022-10-20	CS01	CONFIRMATION STATEMENT MADE ON 03/09/22, WITH UPDATES
2022-10-18	AA01	Current accounting period extended from 01/10/22 TO 30/10/22
2022-08-09	AA	31/12/21 ACCOUNTS TOTAL EXEMPTION FULL
2022-08-09	AP01	DIRECTOR APPOINTED MRS MIRELLE DIANA VAN WELDAM
2022-08-08		Current accounting period shortened from 31/12/22 TO 01/10/22
2022-08-08		APPOINTMENT TERMINATED, DIRECTOR MARCEL VAN DER AVORT
2022-08-08	TM01	APPOINTMENT TERMINATED, DIRECTOR MARCEL VAN DER AVORT
2022-08-08	AA01	Current accounting period shortened from 31/12/22 TO 01/10/22
2022-05-10	RES01	ADOPT ARTICLES 10/05/22
2022-04-27		REGISTRATION OF A CHARGE / CHARGE CODE 070078670003
2022-04-27	MR01	REGISTRATION OF A CHARGE / CHARGE CODE 070078670003
2022-04-08	CH01	Director's details changed for Mr Marcel Van Der Avort on 2021-11-12
2021-12-09	MEM/ARTS	ARTICLES OF ASSOCIATION
2021-11-24	RES13	Resolutions passed: Ratifying actions of the board of directors of the company 12/11/2021 ADOPT ARTICLES
2021-11-16	PSC02	Notification of Candid Platform Ltd as a person with significant control on 2021-11-12
2021-11-16	PSC07	CESSATION OF THOMAS ANTONY LOVETT AS A PERSON OF SIGNIFICANT CONTROL
2021-11-16	AP01	DIRECTOR APPOINTED MR GéRARD GHAZARIAN
2021-11-12	SH01	12/11/21 STATEMENT OF CAPITAL GBP 428.4
2021-10-30	RES09	Resolution of authority to purchase a number of shares
2021-10-14	CS01	CONFIRMATION STATEMENT MADE ON 03/09/21, WITH NO UPDATES
2021-10-14	MR04	STATEMENT OF SATISFACTION OF A CHARGE / FULL / CHARGE CODE 1
2021-09-13	AA	31/12/20 ACCOUNTS TOTAL EXEMPTION FULL
2021-06-26	SH08	Change of share class name or designation
2021-06-26	CC04	Statement of company's objects
2021-06-26	MEM/ARTS	ARTICLES OF ASSOCIATION
2021-06-26	RES12	Resolution of varying share rights or name
2020-10-02	AA	31/12/19 ACCOUNTS TOTAL EXEMPTION FULL
2020-09-03	CS01	CONFIRMATION STATEMENT MADE ON 03/09/20, WITH NO UPDATES
2019-09-06	AA	31/12/18 ACCOUNTS TOTAL EXEMPTION FULL
2019-09-04	CS01	CONFIRMATION STATEMENT MADE ON 03/09/19, WITH NO UPDATES
2018-09-04	CS01	CONFIRMATION STATEMENT MADE ON 03/09/18, WITH NO UPDATES
2018-07-04	AA	31/12/17 ACCOUNTS TOTAL EXEMPTION FULL
2017-09-04	CS01	CONFIRMATION STATEMENT MADE ON 03/09/17, WITH NO UPDATES
2017-08-10	AA	31/12/16 ACCOUNTS TOTAL EXEMPTION FULL
2016-09-28	AA	31/12/15 ACCOUNTS TOTAL EXEMPTION SMALL
2016-09-14	LATEST SOC	14/09/16 STATEMENT OF CAPITAL;GBP 399.9
2016-09-14	CS01	CONFIRMATION STATEMENT MADE ON 03/09/16, WITH UPDATES
2015-11-20	RES10	Resolutions passed: Resolution of allotment of securities
2015-11-20	LATEST SOC	20/11/15 STATEMENT OF CAPITAL;GBP 399
2015-11-20	SH01	06/11/15 STATEMENT OF CAPITAL GBP 399.00
2015-09-11	AR01	03/09/15 ANNUAL RETURN FULL LIST
2015-06-30	AA	31/12/14 ACCOUNTS TOTAL EXEMPTION SMALL
2014-09-08	LATEST SOC	08/09/14 STATEMENT OF CAPITAL;GBP 300
2014-09-08	AR01	03/09/14 ANNUAL RETURN FULL LIST
2014-08-01	AA	31/12/13 ACCOUNTS TOTAL EXEMPTION SMALL
2013-09-30	AR01	03/09/13 ANNUAL RETURN FULL LIST
2013-09-30	CH01	Director's details changed for Mr Thomas Anthony Lovett on 2013-09-30
2013-03-19	AA	31/12/12 ACCOUNTS TOTAL EXEMPTION SMALL
2013-01-29	SH03	Purchase of own shares
2013-01-16	SH06	Cancellation of shares. Statement of capital on 2013-01-16 GBP 300.0
2013-01-07	TM01	APPOINTMENT TERMINATED, DIRECTOR DOMINIC ENGLAND
2012-09-18	AR01	03/09/12 ANNUAL RETURN FULL LIST
2012-09-18	CH01	DIRECTOR'S CHANGE OF PARTICULARS / DOMINIC ENGLAND / 10/07/2012
2012-09-18	CH01	DIRECTOR'S CHANGE OF PARTICULARS / MR THOMAS ANTHONY LOVETT / 04/09/2011
2012-05-29	AA	31/12/11 ACCOUNTS TOTAL EXEMPTION SMALL
2012-05-24	TM02	APPOINTMENT TERMINATION COMPANY SECRETARY WINDSOR ACCOUNTANCY LIMITED
2012-03-01	SH08	Change of share class name or designation
2012-02-22	RES01	ADOPT ARTICLES 28/07/2011
2012-02-22	RES12	Resolution of varying share rights or name
2011-09-27	AR01	03/09/11 FULL LIST
2011-09-23	CH01	DIRECTOR'S CHANGE OF PARTICULARS / MR THOMAS ANTHONY LOVETT / 01/07/2011
2011-09-23	CH01	CHANGE PERSON AS DIRECTOR
2011-09-15	CH01	DIRECTOR'S CHANGE OF PARTICULARS / MS MARY SAY / 23/06/2011
2011-09-15	CH01	DIRECTOR'S CHANGE OF PARTICULARS / MR CHRISTOPHER MOLLOY / 23/06/2011
2011-09-02	SH01	28/07/11 STATEMENT OF CAPITAL GBP 368
2011-09-02	AP01	DIRECTOR APPOINTED DOMINIC ENGLAND
2011-09-02	RES01	ALTER ARTICLES 28/07/2011
2011-09-02	MEM/ARTS	ARTICLES OF ASSOCIATION
2011-07-21	SH02	SUB-DIVISION 24/06/11
2011-07-21	RES13	SUB DIVISION 24/06/2011
2011-07-20	AAMD	AMENDED EXEMPTION SMALL ACCOUNTS MADE UP TO 31/12/10
2011-06-23	AD01	REGISTERED OFFICE CHANGED ON 23/06/2011 FROM NUMBER ONE 1-2 HIGH STREET WINDSOR BERKSHIRE SL4 1LD
2011-06-14	AD01	REGISTERED OFFICE CHANGED ON 14/06/2011 FROM 11 HIGH STREET WINDSOR BERKSHIRE SL4 1LD ENGLAND
2011-06-01	MG01	PARTICULARS OF A MORTGAGE OR CHARGE / CHARGE NO: 2
2011-05-13	AA	31/12/10 TOTAL EXEMPTION SMALL
2011-03-03	RES01	ADOPT ARTICLES 18/02/2011
2010-09-09	AR01	03/09/10 FULL LIST
2010-03-03	SH01	01/03/10 STATEMENT OF CAPITAL GBP 300
2010-02-09	AP04	APPOINT CORPORATE AS SECRETARY
2010-02-08	AP01	DIRECTOR APPOINTED MS MARY SAY
2010-02-08	AP01	DIRECTOR APPOINTED MR CHRISTOPHER MOLLOY
2010-02-08	AA01	CURREXT FROM 30/09/2010 TO 31/12/2010
2010-02-08	AD01	REGISTERED OFFICE CHANGED ON 08/02/2010 FROM HYLANDS RAVENSDALE ROAD ASCOT BERKSHIRE SL5 9HL ENGLAND
2010-01-17	AP04	CORPORATE SECRETARY APPOINTED WINDSOR ACCOUNTANCY LIMITED
2010-01-07	MG01	PARTICULARS OF A MORTGAGE OR CHARGE / CHARGE NO: 1
2009-09-03	NEWINC	INCORPORATION DOCUMENTS CERTIFICATE OF INCORPORATION STATEMENT OF DIRECTORS & REGISTERED OFFICE DECLARATION OF COMPLIANCE MEMORANDUM OF ASSOCIATION ARTICLES OF ASSOCIATION

Industry Information

SIC/NAIC Codes

74 - Other professional, scientific and technical activities

749 - Other professional, scientific and technical activities n.e.c.

74909 - Other professional, scientific and technical activities n.e.c.

Licences & Regulatory approval

We could not find any licences issued to BRAND POTENTIAL LIMITED or authorisation from an industry specific regulator to operate. These may not be required.

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Risks

Legal Notices

No legal notices or events such as winding-up orders or proposals to strike-off have been issued

Fines / Sanctions

No fines or sanctions have been issued against BRAND POTENTIAL LIMITED

Liabilities

Mortgages / Charges

Total # Mortgages/Charges	3
Mortgages/Charges outstanding	1
Mortgages Partially Satisifed	0
Mortgages Satisfied/Paid	2

Details of Mortgagee Charges

Charge Type	Date of Charge	Charge Status	Mortgagee
RENT DEPOSIT AGREEMENT	2011-06-01	Outstanding	ENGLEFIELD ESTATE TRUST CORPORATION LIMITED
RENT DEPOSIT DEED	2010-01-07	Outstanding	JLPC LIMITED

Creditors

Creditors Due After One Year	2012-12-31	£ 99,302
Creditors Due After One Year	2011-12-31	£ 79,386
Creditors Due Within One Year	2012-12-31	£ 272,225
Creditors Due Within One Year	2011-12-31	£ 234,356
Provisions For Liabilities Charges	2012-12-31	£ 6,251
Provisions For Liabilities Charges	2011-12-31	£ 8,368

Creditors and other liabilities

Filed Financial Reports

Annual Accounts
2012-12-31

Annual Accounts
2013-12-31

Annual Accounts
2014-12-31

Annual Accounts
2015-12-31

Annual Accounts
2016-12-31

Annual Accounts
2017-12-31

Annual Accounts
2019-12-31

Annual Accounts
2020-12-31

Annual Accounts
2021-12-31

These are the financial reports (either an abhreviated set of accounts or profit& loss statement and balance sheet) have been filed with Companies House. The reports allow you to do a basic business credit check on BRAND POTENTIAL LIMITED

Financial Assets

Balance Sheet

Cash Bank In Hand	2012-12-31	£ 45,409
Cash Bank In Hand	2011-12-31	£ 40,586
Current Assets	2012-12-31	£ 382,670
Current Assets	2011-12-31	£ 315,256
Debtors	2012-12-31	£ 337,261
Debtors	2011-12-31	£ 274,670
Shareholder Funds	2012-12-31	£ 34,156
Shareholder Funds	2011-12-31	£ 32,997
Tangible Fixed Assets	2012-12-31	£ 29,264
Tangible Fixed Assets	2011-12-31	£ 39,851

Debtors and other cash assets

Intangible Assets

Patents

We have not found any records of BRAND POTENTIAL LIMITED registering or being granted any patents

Domain Names

We do not have the domain name information for BRAND POTENTIAL LIMITED

Trademarks

We have not found any records of BRAND POTENTIAL LIMITED registering or being granted any trademarks

Income

Government Income

We have not found government income sources for BRAND POTENTIAL LIMITED. This could be because the transaction value was below £ 500 with local government or below £ 25,000 for central government. We have found 8,000 supplier to government that are UK companies so approx 0.2% of companies listed on Datalog supply to government.

The top companies supplying to UK government with the same SIC code (74909 - Other professional, scientific and technical activities n.e.c.) as BRAND POTENTIAL LIMITED are:

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HACKNEY SCHOOLS FOR THE FUTURE LIMITED	£ 86,790,330
ULTRAMAR LIMITED	£ 58,660,088
SUSTRANS	£ 21,489,677
CAE AIRCREW TRAINING SERVICES PLC	£ 17,332,277
CIVICA ELECTION SERVICES LIMITED	£ 15,398,353
WEST MIDLANDS FIRE SERVICE BUSINESS SAFETY LIMITED	£ 14,687,114
ENTRUST LIMITED	£ 11,740,052
TEMP RECRUITMENT LTD	£ 11,597,991
IHS GLOBAL LIMITED	£ 9,460,031
MOUCHEL LIMITED	£ 167,667,386
HACKNEY SCHOOLS FOR THE FUTURE LIMITED	£ 86,790,330
ULTRAMAR LIMITED	£ 58,660,088
SUSTRANS	£ 21,489,677
CAE AIRCREW TRAINING SERVICES PLC	£ 17,332,277
CIVICA ELECTION SERVICES LIMITED	£ 15,398,353
WEST MIDLANDS FIRE SERVICE BUSINESS SAFETY LIMITED	£ 14,687,114
ENTRUST LIMITED	£ 11,740,052
TEMP RECRUITMENT LTD	£ 11,597,991
IHS GLOBAL LIMITED	£ 9,460,031

Outgoings

Business Rates/Property Tax

No properties were found where BRAND POTENTIAL LIMITED is liable for the business rates / property tax. This could be for a number of reasons.

The council hasnt published the data
We havent found or been able to process the councils data
The company is part of a group of companies and another company in the group is liable for business rates
The registered office may be a residential address which does not have a commercial designation. If the business is run from home then it won't be a commercial property and hence won't be liable for business rates.
Serviced offices are increasingly popular and therefore a business may not be paying business rates directly - the building owner is and this is incorporated in the office rental charge.

Government Grants / Awards

Technology Strategy Board Awards

The Technology Strategy Board has not awarded BRAND POTENTIAL LIMITED any grants or awards. Grants from the TSB are an indicator that the company is investing in new technologies or IPR

European Union CORDIS Awards

The European Union has not awarded BRAND POTENTIAL LIMITED any grants or awards.

Ownership

We could not find any group structure information

Is this data useful to you?

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